Stanford d.school Design Thinking Process

Step 1: Empathy = Really get to know your user Use human-centered design process, which puts the user squarely at the center of the process. When designing, you start with identifying who you want to design for (your user) and really get to know them. 3 ways to get to know our user: Observation (what we observe them doing, in the environment we want to design for as well as in other similar and different environments, so we really get to know how they live and work, what they value, etc., ...

 Umwelt

In 1909, the biologist Jakob von Uexküll introduced the concept of the umwelt. He wanted a word to express a simple (but often overlooked) observation: Different animals in the same ecosystem pick up on different environmental signals. In the blind and deaf world of the tick, the important signals are temperature and the odor of butyric acid. For the black ghost knifefish, it’s electrical fields. For the echolocating bat, it’s air-compression waves. The small subset of the world that an ...